Expertise Recognition and Influence in Intercultural Groups: Differences Between Face-to-Face and Computer-Mediated Communication

Expertise recognition is challenging in teamwork, particularly in intercultural collaboration. This research seeks to investigate how cultural differences in communication styles may affect expertise recognition and influence in face-to-face (FtF) versus text-based computer-mediated communication (CMC). Using experimental intercultural groups, we found that in FtF groups East Asian experts had a lower participation rate, and were perceived as less competent, less confident, and less influential than experts from Western culture. No such differences occurred in CMC. The results support mediated moderation effect of perceived confidence on expert influence such that changes in perceptions of Chinese and American experts’ confidence accounted for their different levels of influence in CMC versus FtF. No such effect was found with participation rate.